/PRNewswire/ The Group founded by Alejandro Saez, Maria Bravo and Javier Garcia together with their advisory board Randi Zuckerberg, Pepe Bastón, Deepak.
Taylor Cassidy, Rising TikTok Star Focused on Black History, Looks to Build a Full-Time Digital Creator Career Variety 2/26/2021
Taylor Cassidy, like many teens, says she joined TikTok “just for fun.” She quickly found a larger purpose on the fast-growing short-form video platform: shining a spotlight on Black history and promoting messages of positivity and empowerment.
The creator, who turned 18 last month, started on TikTok in November 2019. Her first videos were typical adolescent fare: Her most viral video ever, from January 2020, is set up as a clip for followers to send to their secret crush with Cassidy breaking the news. (It currently has more than 18 million views.)
Taylor Cassidy, a TikTok creator with more than 2 million followers, has signed with WME.
Cassidy spotlights Black culture, history and voices on her TikTok page, where she has built a following through series
Fast Black History and
Black Girl Magic Minute.
The creator, who is also known for her self-empowerment and activism content, was named one of TikTok s 2020 Voices of Change: Most Impactful Voices. She was also honored at the 2020 Streamy Awards. Her work has included selling shirts inspired by Maya Angelou s
Still I Rise and donating the sales proceeds to the Equal Justice Initiative.
Most recently, TikTok tapped Cassidy to participate in its 12-week #BlackCreatives program, which will focus on developing 100 Black creators and musicians.