Carat Australia has announced today the appointment of David Dalgarno as group strategy director, to lead Carat’s strategy offering in Melbourne as part of the 13 people strong national strategic function.
Exclusive: Carat U.S. Partners With Hero Collective
The partnership will provide services including content, insights, strategy and DEI advisory
The Carat Hero EQ offering will work across services including insights and strategy projects and ideation workshops, content and media.
Carat, Hero Collective 4 hours ago
Dentsu media agency Carat is partnering with Black-owned strategy, digital, and creative agency Hero Collective as it evolves last year’s Designing For People positioning with a new offering called Carat Hero EQ.
January 25, 2021 3:35
Carat’s 2021 trends report, released today, highlights the key ways that brands will need to adapt to remain successful in a post-pandemic year.
The theme of the upcoming year is ‘assimilation’, the Dentsu media agency said, with brands needing to spend more time catering to the wellbeing of consumers and operating with high levels of empathy and alertness.
The report split its trends into ‘societal trends’, which focus more closely on human behaviour, and ‘tech and media trends’.
Carat’s chief strategy officer, Linda Fagerlund, said this year’s report was even more important due to the continued impact of the pandemic on business and marketing.