COURTESY
It s that time of year again! Target s second Designer Dress Capsule is here. This year, Target elected to team up with the fashion industry s heavy-hitter newcomers Christopher John Rogers, ALEXIS, and RIXO to create 70 exclusive dresses. Not only is this a landmark collaboration in terms of affordable design, the dresses are offered in the most inclusive sizes Target has ever created, ranging from XXS-4X.
But let s talk about the designs: They are overflowing with color, energy, and personality. From Christopher John Rogers trademark graphic prints and voluminous silhouettes, to RIXO s signature vintage inspired aesthetic, to ALEXIS s modern, effortless garments, there is something for everyone (or every mood) in this collaboration. When approaching their designs, all 3 designers looked to the idea of self-expression as their inspiration. Creating beautiful, architectural, and most importantly, affordable dresses allows everyone to join in on the fun that s usually