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Fragrance prevails as key purchase driver for hair care as consumers prioritise sensorial experience and well-being

Consumers are prioritising sensorial experiences and choosing products that turn mundane routines into moments of pleasure and wellness, underscoring the important role of fragrances in hair care products, says IFF.

Bernardo juan flemingTakenori kashimuraChristian fontaniveTechnical servicesInternational fragrance associationHealth biosciencesGlobal beauty careJuan flemingStrategic foresight directorTechnical services managerPersonal careDesigned enzymatic biopolymers

IFF to reveal trends that shape the beauty and personal care industry at in-cosmetics Global 2024

Visitors will experience the latest innovative concepts showcased through a unique, multi-sensory presentation

France generalSimon herriottPepper pinkHealth biosciencesPepper timurWhere art meets sciencePersonal care formulationsActive essences collectionNarcisse absolute consciousBodycare formulation collectionDesigned enzymatic biopolymersFormulation greats

International Flavors & Fragrances : IFF to Reveal Trends that Shape Beauty and Personal Care Industry at in-cosmetics Global 2024 -March 25, 2024 at 07:05 am EDT

March 25, 2024 Visitors will experience the latest innovative concepts showcased through a unique, multi-sensory presentation OEGSTGEEST, The Netherlands - March.

France generalZuid hollandSimon herriottPepper timurPepper pinkInternational flavors fragrances incHealth biosciencesWhere art meets sciencePersonal care formulationsActive essences collectionNarcisse absolute consciousBodycare formulation collectionDesigned enzymatic biopolymersFormulation greats

AURIST™ AGC: A novel biodegradable, cationic hair conditioning biopolymer

IFF showcase cutting-edge biotechnology capabilities with novel, cationic biodegradable conditioning biopolymer, AURIST™ AGC.

Enzymatic biopolymersDesigned enzymatic biopolymers

AURIST™ AGC: A novel biodegradable, cationic hair conditioning biopolymer

AURIST™ AGC: A novel biodegradable, cationic hair conditioning biopolymer
cosmeticsandtoiletries.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cosmeticsandtoiletries.com Daily Mail and Mail on Sunday newspapers.

Enzymatic biopolymersDesigned enzymatic biopolymers

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