David Jones recruits Aussie-favourites The Inspired Unemployed for Mother s Day campaign
By Imogen Bailey | 6 May 2021
The campaign aims to celebrate making time for fun and being in the moment.
To celebrate mums around the country, David Jones will host two Mother s Day High Teas, while nine stores around the country will house a pop-up portrait studio for customers.
Proceeds from both the high tea events and the portrait studios will be donated to the National Breast Cancer Foundation (NBCF). After a tough 2020, we are thrilled to be celebrating being in the moment with the important women in our lives this Mother’s Day at David Jones with our high tea event and the pop-up portrait studios, David Jones GM of marketing communications Georgia Hack said.