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Branding Bangladesh, one good brand at a time Not too long ago, many products with the “Bangla” prefix usually implied shoddy or counterfeit locally produced versions, like “Bangla Rong” for low quality paint. But over the decades, many local companies and the entrepreneurs behind them have toiled relentlessly, bringing respectability to their products and recognition to their brands. Over the years, these brands became an integral part of the fabric of life in Bangladesh, and a legitimate source of pride as well. With advances in local manufacturing, nearly all aspects of a consumer s needs are easily met, without compromising on quality or taste! A simple systematic approach could easily demonstrate the sheer development in variety of local manufacturing and its impact on citizen mindset.

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