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Minorities struggle to become entrepreneurs in Utah, report says, and pandemic makes it tougher Jasen Lee © Laura Seitz, Deseret News Ibou Fall is photographed in his store, Twisted Roots, in Salt Lake City on Friday, Feb. 12, 2021. SALT LAKE CITY For minorities in the Beehive State hoping to become their own bosses and carve out a place in Utah’s burgeoning business landscape, the playing field is anything but level, a recent study shows. That fear of not getting a fair shake is known well by one Salt Lake entrepreneur. Thirteen years ago, Senegalese immigrant Ibou Fall decided to follow his dream of owning his own business and opened Twisted Roots reggae store in downtown Salt Lake City. Rather than apply for funding through a bank for his new venture, he saved the money on his own.

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