Following Target's announcement last week that it removed products and relocated Pride displays to the back of certain stores in the South, activists in the LGBTQ+ community are calling for new campaigns to convince corporate leaders not to cave to anti-LGBTQ+ groups.
While the retailer said its actions were aimed at ensuring the safety and well-being of its employees after protesters knocked over Pride signs and confronted workers in stores, the controversy comes at a time when conflict over LGBTQ+ rights is simmering.