In the pantheon of sodas, Dr Pepper is the odd one out: It doesn t have the popularity or sales of Coca-Cola or Pepsi, you can t use it in a standard cocktail, and it doesn t fall neatly into a category like cola or root beer.
The soda market is flat, but not for Dr Pepper ktvz.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ktvz.com Daily Mail and Mail on Sunday newspapers.
"Over the past 20 years, carbonated soft drinks have been declining in volume," said Duane Stanford, editor of Beverage Digest. "One of the bright spots . has been Dr Pepper."
The soda market is flat, but not for Dr Pepper wishtv.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wishtv.com Daily Mail and Mail on Sunday newspapers.
"Over the past 20 years, carbonated soft drinks have been declining in volume," said Duane Stanford, editor of Beverage Digest. "One of the bright spots . has been Dr Pepper."