The Westmoreland County Transit Authority this month launched a mobile phone application that provides riders with real-time tracking of local buses. The MyStop app allows passengers to receive updates on bus locations and estimated arrival times along the agency’s route system that includes commuter service to Pittsburgh and local service
After months of declines in ridership during the coronavirus pandemic, Westmoreland County Transit Authority buses appear to have turned a corner. Transit officials said last week the agency’s fixed-route bus service, which operates 18 weekday and six Saturday routes throughout West­moreland County and commuter service to Pittsburgh, has seen marginal
Tribune-Review
Passengers disembark Westmoreland Transit buses at the Westmoreland Transit Center in downtown Greensburg in this file photo.
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Westmoreland County Transit Authority buses could serve as mobile help wanted ads to bolster flagging revenues as ridership stagnates amid the ongoing coronavirus pandemic.
Authority board members approved a revision to the agency’s contract with a private advertising agency that will allow help wanted signs to appear on buses as they circulate through the county and on commuter routes into Pittsburgh.
“Two-and-a-half years ago, we hired a private company to sell advertising on the buses, and that was a very big increase in revenue,” said authority Deputy Director Ashley Cooper-Brounce. “Now, we’ve had a few companies that wanted to advertise for employees, but help wanted wasn’t authorized in our policy.�