know she was ready to go. now you have everyone in-house. yes. how did you make that decision? not an easy decision, not an easy decision at all, because you work with independent reps, but when you re dealing with department stores and the department store business, there s a lot of decisions that need to be made corporately and what happens is an independent rep has to keep on checking in with the mothership, so eventually when you get to a certain volume, it s important to bring all that inside for the same reasons that we were talking about, really being part of the family truly. all right. okay. heather and reeva, thanks so much. as we were just talking about, selling is not easy, but it is one of the key skills that every entrepreneur must master to grow their business. here now are five sales books every entrepreneur should read, courtesy of yff magazine. one, spin selling by neil rackman. better understand why you might want to reconsider traditional
yes. how did you make that decision? not an easy decision. really not an easy decision at all, because you work with independent reps, and as they build the brand and business. when dealing with department stores and the department store business a lot of decisions need to be made corporately. what happens an independent rep keeps having to check back in with the mother ship. eventually when you re growing your business and get to a certain volume it s important to bring all that inside for the same reasons that we were talking about is, really being part of the family truly. all right. okay. heather and reba, thanks so much. we were just talking about selling, it s not easy, but it is one of the key skills every entrepreneur must the master to grow think business. every entrepreneur sure read. one, spin selling real world examples, graphics and case studies, why you might want to reconsider traditional sales methods.