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Why do certain smells trigger powerful memories?

Updated: March 16, 2021 18:50 IST The team hopes that this work will contribute to the development of treatments for smell dysfunction and loss which has gained special attention in the era of COVID-19. Share Article AAA A customer, wearing a face mask, smells flowers during Lunar New Year fair at Victoria Park, following the coronavirus disease outbreak, in Hong Kong, February 11, 2021.   | Photo Credit: REUTERS The team hopes that this work will contribute to the development of treatments for smell dysfunction and loss which has gained special attention in the era of COVID-19. Have you ever smelled a flower and been suddenly flooded with a childhood memory or did a certain smell of curry remind you of your grandmother? A new study has now decoded why and how the brain does this.

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