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OPINION: Last month, Netflix officially launched its new “Play Something” feature, a programme shuffle aimed at bypassing the indecisive endless scroll that plagues so many users who log on, spend hours searching for something to watch, and then log off without viewing a thing. In an age of viewer fatigue and a debilitating abundance of choice, it’s a nifty idea. Press the “Play Something” button and the Netflix algorithm will instantly start a show it thinks you’ll enjoy based on your viewing history. But does it work? My experiment with the button promised an instant problem that may plague many users: up until recently I was (allegedly) sharing my password with my parents, which has done irrevocable damage to my algorithm. Netflix now thinks I’m obsessed with Spanish-language telenovelas and shows about Argentinian BBQ, rather than my true passion: heartwarming sitcoms.