Google search ads spotted in compromising placements yahoo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yahoo.com Daily Mail and Mail on Sunday newspapers.
Research delving into a less visible component of Google's search ads business a network of third-party sites called Google Search Partners (also known as the GSP network or SPN) has documented scores of instances of Google search ads being served on non-Google websites that the media buyers paying for the marketing campaigns probably weren't bargaining for. The report whose title poses the question: "Does a lack of transparency create brand safety concerns for search advertisers?" also found instances of search ads bought from Google being served on Breitbart.com, a news website that espouses far-right views, despite brands in question having taken steps to avoid their ads appearing on the site, such as adding it to an ad blacklist. "This raises the possibility that ads were served on websites and publishers despite the brand’s deliberate efforts to ensure brand safety and control over their media investments," writes Adalytics, an ad ana
To support a growing portfolio of federal agencies and health care clients, Crosby Marketing Communications has announced the promotion of three executives to the position of vice president. As vice president, strategist, Gabrielle Weber oversees the strategic development of large-scale public health outreach and community programs for clients including the U.S. Department of Health and .
Crosby Earns "Best In Show" at PRSA Awards - Eye On Annapolis eyeonannapolis.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eyeonannapolis.net Daily Mail and Mail on Sunday newspapers.