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When the 2013 Korean drama series My Love From the Star raked in 150 billion Korean won (S$168 million) in China, the untapped potential of the Chinese market beguiled and enticed South Korea's entertainment industry. The male lead of the series, Kim Soo-hyun, saw his popularity in China soar, and it was reported that he earned 3 million yuan (S$640,000).

United statesSoult ukpyolsiSouth koreaSouth koreanKim young jaeKang dong hanAhn chang hyunKim soo hyunAhn at hanyang universityDepartment of culture contents at hanyang universityHanyang universityKorea creative content agencyHanyang university department of culture contentsKorean film councilContents department at hankuk university of foreignAcademy award for best