Direct Tire owner Barry Steinberg dies
Direct Tire owner Barry Steinberg dies
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WATERTOWN, Mass. Barry Steinberg, founder and CEO of Direct Tire & Auto Service, died April 27 of prostate cancer. He was 75.
He served in the U.S. Army in Thailand during the Vietnam War. After his service, Mr. Steinberg began a lifelong career in the auto service business, initially working for Duddy Kravitz at Duddy s Tire.
In 1974, he partnered with his friend Albee Stone, founding Direct Tire & Auto Service in Watertown. After six months he bought Mr. Stone s share of the business.
The
dealership grew to five locations in the Boston area in Watertown, Norwood, Peabody, Natick and Medway.