There were 206,049 visitors to Maui in March 2024, down significantly compared to 276,485 visitors (-25.5%) in March 2023 and 271,934 visitors (-24.2%) in March 2019, according to preliminary data from the state Department of Business Economic Development and Tourism.
“The impact of the Maui wildfires continues to be felt in November’s figures, but with most of West Maui now reopened to tourism, there is a concerted effort to reinvigorate job opportunities and facilitate the economic recovery of Maui,” said DBEDT Director James Kunane Tokioka.
Mufi Hannemann, a longtime business and political leader, was elected chair of the Hawaii Tourism Authority Board of Directors and replaces Blaine Miyasato.
Both visitor arrivals and visitor spending declined for the third straight month compared to 2022, as Hawaiʻi’s visitor industry continued to feel the impact of the August Lahaina wildfires, according to preliminary statistics from the Department of Business, Economic Development and Tourism.
The island of Hawai‘i vacation rental supply was 209,100 available unit nights (+26.1% vs. 2022, -4.6% vs. 2019) in September. Unit demand was 93,100 unit nights (+12.0% vs. 2022, -27.2% vs. 2019), resulting in 44.5% occupancy (-5.6 percentage points vs. 2022, -13.8 percentage points vs. 2019) with ADR at $214 (-4.9% vs. 2022, +46.6% vs. 2019). Hawai‘i Island hotels reported ADR at $373 and occupancy of 66.4%.