It s all in the game: Livewire announces two key ANZ hires mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Livewire launches London office, hires ex-Dentsu talent mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Older consumers are sitting up, controller in hand, switching on their consoles and firing up for a session of 'Fortnite', IAB UK's chief marketing officer explains.
Network agencies move into gaming, but who’ll top the leaderboard? We log on with four network newcomers and an indie incumbent to find out where the gaming agency sector is heading.
As we explore in our latest deep dive, gaming leveled up this past year. New media opportunities mean brands are taking the sector more seriously as a channel, while the increasing popularity of esports has opened up new possibilities for sponsorship and influencer strategies. Meanwhile, sales of games are also on the rise, giving publishers and developers cause to consider their own marketing tactics.
With that in mind, the entry of four network gaming shops in the last year is hardly a surprise. Specialist agency DDB FTW, Publicis’s Publicis Play proposition, Dentsu’s Dgame division and Havas Entertainment are all hoping to apply their marketing connections and network nous to the sector. But they’re not the first to play this game, with established independent ag