Morton Salt’s Packaging-Based AR Experiences Seek to Erase Food Waste
Nine AR vignettes accessible through a QR code on Morton Salt’s culinary salt packaging prompts users to visit each scene, get tips, and collect recipes that use commonly wasted food items.
Apr 14th, 2021 Morton Salt says it’s “salty about food waste.” According to The Natural Resources Defense Council (NRDC), a typical household of four tosses $1,600 worth of food each year. With close to 35% of all food produced in the U.S. going uneaten, Morton has begun an initiative to inspire home cooks to turn forgotten foods into something delicious with their Erase Food Waste augmented reality experiences. The experiences are accessible through July 2021 via QR codes on specially marked culinary salts or through the company’s Erase Food Waste AR site.