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PMFTC expands IQOS e-commerce coverage, commits a smoke-free future

PMFTC expands IQOS e-commerce coverage, commits a smoke-free future
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THR efforts level up in the Philippines in 2020

Published December 29, 2020, 3:00 PM Consumers and tobacco harm reduction (THR) advocates achieved major gains in the Philippines in 2020 as they moved to correct the misinformation sowed by anti-vaping groups, called on health authorities to respect the rights of adult Filipino smokers to choose better smoke-free alternatives to combustible cigarettes, and uncovered the receipt of foreign funds by the very agency that is supposed to draft the regulation on smoke-free products. PIXABAY/ MANILA BULLETIN FILE In February, they launched #SmokeFree4Life, an Asia-wide education and information campaign that urged the World Health Organization and the Department of Health to respect the rights of Filipino consumers to choose better products.

Philippines Survey: Most Smokers Would Switch to Safer Alternatives

Vaping Post Philippines Survey: Most Smokers Would Switch to Safer Alternatives Citing a study conducted locally, tobacco giant Philip Morris International (PMI), said that given the opportunity, most Filipino smokers would try safer alternative products to quit smoking or reduce harm.  59% of the estimated 16 million Filipino smokers, would try smoke-free alternatives if they were “commercially available and subject to certain product safety standards.”Citing a study conducted locally, President of PMFTC Inc. (the Philippine affiliate of PMI) Denis Gorkun, said that compiled data indicated that 59% of the estimated 16 million Filipino smokers, would try smoke-free alternatives if they were “commercially available and subject to certain product safety standards.”

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