Research and Markets: Europe Gift Card and Incentive Card Future Growth Dynamics: Spend Analysis by Digital/e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, and Demographics - ResearchAndMarkets.com
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The European gift card market has seen significant growth over the past few years. However, the gift card market growth in the region in 2020 has been impacted due to the pandemic. COVID-19 has had adverse effect on the social and economic condition in Europe. Real GDP fell by about 40% in Q2 20 (annualized quarter-over-quarter), with greater contraction in advanced Europe, where the virus spread first, as compared to emerging Europe. Moreover, the pandemic is worsening in the region. As per Organization for Economic Co-operation and Development (OECD), the UK is the most affected by the pandemic and by the end of 2021 the UK economy is expected to be 6% smaller than pre- COVID crisis.
Research and Markets: Belgium Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics Report 2021-2025
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Research and Markets: Colombia Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics Report 2021-2025
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Research and Markets: 2021 Spain Gift Card and Incentive Card Market Intelligence and Future Growth: Spend Analysis by Digital/e-Gift Card, Top Retailers, Distribution Channel, Occasions and Demographics - ResearchAndMarkets.com
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The gift card market in 2020 was driven by a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth. Though the gift card market was impacted due to COVID-19, the market is expected to bounce back in the coming quarters, especially in H1 2021.