Hello and welcome to business matters I m hearing and we re coming to you from Seoul the capital of South Korea where it s just after 9 o clock on a busy business MORNING coming up on the program today the for one of the world s largest shipping companies has filed for bankruptcy protection and ships around the world but how did the Korean giant get into such a mess and what does it say about the risks of the country s economy big dominated by big family firms. Is South Korea really as high tech has its reputation as a country with one of the world s lowest birthrates those children who can face huge pressure to succeed. After the. Arts. And throughout the program my 2 guests with me here on top of Seoul city hall in the busy heart of South Korea s capital just became the founder and chief executive officer of the Asia Pacific Pacific Global Research Group also a professor at the Graduate School of International Studies at University here in Seoul and also a communications strategist