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Fickle friend: How Facebook showed Australia who s boss
12 minutes to read
By: Peter Griffin
Facebook may end up paying news companies for content, but it has shown Australia who s boss. By Peter Griffin. When Stephen Fenech quit his job as a journalist on Sydney newspaper the Daily Telegraph in 2010, he was taking a leap of faith that he could go it alone in the world of new media.
The risk paid off for the respected technology journalist and founder of techguide.com.au, which publishes tech news and dispenses advice on new gadgets.
With a presence on platforms such as Facebook, Twitter and YouTube to drive traffic to his website, Fenech found enough support from advertisers and sponsors to support TechGuide, and drummed up free publicity for the venture with appearances as a tech pundit on the likes of Sky News Australia and Sydney talk radio station 2GB.