May 10, 2021
The University of Maryland Medical System (UMMS) today launched a new multi-media awareness campaign designed to show that the System’s unrivalled statewide presence and foundational partnership with the University of Maryland School of Medicine (UMSOM) bring the benefits of academic medicine to all Marylanders.
The “Better State of Care” campaign reinforces the values that helped make UMMS the largest healthcare provider in Maryland, including deep-rooted commitments to local communities and the highest standards in safety and quality.
The campaign will roll out more broadly starting next week across Maryland with 30-second television commercials on Baltimore broadcast stations and on cable stations on the Eastern Shore and in Charles and Prince George’s counties; 30-second radio spots in the Baltimore and Washington, DC, media markets and on the Eastern Shore; and spots on National Public Radio stations WYPR and WAMU. Print ads will be seen in daily and week