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“Touching Lives Through A Determined School Child,” a campaign conducted by Nigerian PR firm Modion Communications on behalf of Lumos Nigeria, was awarded the Platinum SABRE Award.
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14th May, 2021 – Lumos, Africa’s leading solar home system provider in conjunction with Modion Communications, a fast-rising PR Agency in Africa, has won the Sabre Award for 2021 for its social PR campaign supporting indigent schoolgirl Fathia Dele Rasheed, from Ondo State, Southwest, Nigeria in February 2020. The African Sabre Award is the continent’s biggest prize for superior achievement in Public Relations and Corporate Social Responsibility.Â
As part of the campaign, Lumos Nigeria tracked Dele after a picture of her doing her homework at night with illumination from an ATM facility surfaced on social media. The company installed a free Solar Home System (SHS) in Dele’s home within 48 hours after the social media reveal, enabling constant access to electricity for her and her family, using Lumosâ SHS. The family joins over 100,000 household and small businesses in Nigeria already connected to Lumos.
Lumos Nigeria wins the Sabre 2021, Africa s Biggest PR Award nairametrics.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nairametrics.com Daily Mail and Mail on Sunday newspapers.