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Retailers using Apeel invisible edible skin have experienced a 50% reduction in avocado waste, claims firm Apeel Sciences – the Santa Barbara-based firm behind an invisible plant-based edible skin proven to dramatically extend the shelf-life of fresh produce - has announced an expanded partnership network made up of 20+ avocado industry leaders in the US, Latin America and Europe. Avocados protected by Apeel’s edible skin are now available in tens of thousands of retail locations around the world through a network of suppliers in the key growing regions that support the US and EU markets including California, Mexico, Peru and Chile, as well as marketers and importers in the US and Europe, said Apeel, which has raised $390m to date from high-profile investors including Santa Barbara locals Oprah Winfrey and Katy Perry.

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