Facilitate brand and franchise representation in PR pieces.
Facilitate consistency in “messaging”.
How is being a proudly South African brand incorporated into Just Property s operations?
Moore: Although we serve clients at either end of the property spectrum, our target market is the middle-market segment. The average price of properties we sell is R1.1m and the largest part of our business is still rentals, which allows us to reach aspiring South Africans across the spectrum of their individual property journeys.
Diversity in our organisation is something we are proud of and are working hard to enhance. Almost 30% of our workforce is made up of South Africans of colour and split almost evenly between men and women. We’re geared to improve exponentially through our franchising team that is actively focused on transformation at the business-owner level and our operations team that is helping recruitment efforts nationwide.