/PRNewswire/ The Network Association of Uniform Manufacturers and Distributors (NAUMD) announced the winners of the 2022 Image of the Year Award® Program..
Following the Banking on Style Competition, The Competing Designers Continue to Push Their Brands to New Heights
Sponsored by Chase
Chase’s Banking on Style Competition, launched in December 2019 in a partnership between ESSENCE, Chase, and American lifestyle brand, Lands’ End, came to a close in November after naming designer Deidre Jefferies as its winner. While the victory earned Jefferies a $10,000 cash award towards advancing her luxury line, ESPION Atelier, the program served to highlight and provide resources to all three talented designers involved.
Jefferies and competitors Sergio Hudson and Undra Duncan were selected to compete by designing a workwear capsule collection. The results were equally unique collections that fused the personality of each designer with that of Chase. “The designers really nailed the creativity and progressive vision Black creators bring to the table, as well as expanded the reach of Black style,” Cori Murray, Entertainment & Talent Dire