Procter & Gamble: Ariel Invites Us on a Journey to Decarbonise Laundry
Every degree makes a difference: together we can help reduce carbon emissions
Ariel expands its 2030 Brand Ambition to focus on decarbonising laundry at every step from design, manufacturing and distribution to consumer use and end of life, whilst maintaining superior cleaning performance.
The flagship pan-European consumer engagement campaign Every Degree Makes a Difference , which advocates for lower washing temperatures, is a cornerstone of the new Ambition.
Today, at the ChangeNOW online Live Talk, Procter Gamble s (NYSE:PG) Ariel laundry detergent brand will announce an expanded 2030 Brand Ambition focused on reinventing clean to decarbonise laundry across its entire value chain.