Unileverâs Degree launches a deodorant for people with disabilities
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Also known as Rexona, Sure and Shield, the deodorant brand partnered with Wunderman Thompson to develop this product.
Unileverâs deodorant brand Degree, also called Rexona, Sure and Shield, has launched Degree Inclusive. It is the worldâs first inclusive deodorant for people with visual impairment and upper limb motor disabilities: Degree Inclusive.
Across the beauty and personal care industry, there is currently no deodorant product suitable for people with upper limb disabilities. Twisting the deodorant cap, turning the stick, or pushing down on an aerosol is a real challenge for those with limited arm mobility. Sometimes, the fear of sweating keeps people with disabilities from moving as much as they would like to.
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The personal care brand announced the launch of Degree Inclusive this week
Degree also released a campaign video for the launch, in which the product is seen being used by a blind woman, and a man with upper limb disabilities
The deodorant s packaging has been designed in collaboration with several different disability groups, including the Muscular Dystrophy Association
200 people with varying disabilities have been invited to trial the prototype design, and their feedback will be used to make final changes to the product
Degree Inclusive will then be launched to the public, with a brand spokesperson revealing that it hopes the release will spark an increase in similar products
[video] Degree Launches Inclusively Designed Deodorant April 29, 2021 Contact Author Jacquelyn Schlabach
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Degree has invited 200 people with disabilities in the U.S. to trial the prototype.
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Degree Inclusive features:
A hooked design for one-handed usage
Magnetic closures that make it easier to take the cap off and put it back on for users with limited grip and/or vision impairment
Enhanced grip placement for easier application for users with limited grip or no arms
A braille label with instructions for users with vision impairment
A larger roll-on applicator to reach more surface area per swipe
In partnership with The Chicago Lighthouse, Open Style Lab and Muscular Dystrophy Association, Degree has invited 200 people with disabilities in the United States to trial the prototype design and share their feedback with Degree.
Unilever rolling out ‘inclusive deodorant packaging
Jack Neff and Jeanine Poggi
Advertising Age
Unilever
Unilever has prototype packaging for its inclusive deodrant products out for 200 beta users now. The package has a hook and magnetic closures to make it easier to access and braille labels.
Consumer products giant Unilever is launching a prototype of what it says is the world s first deodorant for people with visual impairment sand upper-limb motor disabilities under the name Degree Inclusive. The product will be called Rexona Inclusive elsewhere in the world under a brand that ranks as the biggest deodorant globally and trails only Dove as the company s second largest in personal care.