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How Snow Group revitalised Algotherm, a pioneer in marine cosmetics

Algotherm, which in 2021 became part of the Snow Group, a specialist in the spa industry, is returning to its roots and reasserting its position as a pioneer in algotherapy, fuelled by 60 years of recognised innovation. New formulas, new packaging and a clear move upmarket are all part of this revitalizing programme. Founded in 1962 with the ambition of using natural active ingredients extracted from seawater and seaweed, in cosmetics and beauty dermatology, Algotherm equipped itself in.

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