‘League of Legends: A Triumphant Fusion of the Automotive, Esports, and Cinematic Spheres’ ground-breaking cinematic design features a futuristic Seoul built in CG, with Riot Games’ fantastical world and characters introducing Mercedes-Benz EQS SUV to e-sport and game enthusiast audiences.
Behind the Work 841 Add to collection
The director tells LBB how he created an escapist adventure, packed with zombie invasions, a dinosaur encounter and a D-Day landing in Ukraine for the Facebook-owned VR platforms
As Covid continues to keep many of us stuck in our homes, the appeal of escaping into a virtual world only grows stronger. And so, Ian Pons Jewell’s recent Oculus ad, which whisks us to a galaxy far, far away and beyond couldn’t feel more relevant right now. And after a year of fairly small, Zoom-call-recorded ads, this ambitious, world-hopping point of view adventure feels pretty liberating.