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Marketing budgets may improve in this quarter

Regional print advertisements are indicated to take the highest share of the marketing budget in Q3 2023 with an allocation of 13%, followed by OOH at 11%.

TRA's Marketing Decision Index Q3 2023 Unveils Surging Revenue Optimism and Ascending Marketing Spend

TRA's Marketing Decision Index Q3 2023 Unveils Surging Revenue Optimism and Ascending Marketing Spend
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Business Optimism improves: TRA's Marketing Decision

TRA s Marketing Decision Index (MDI) Q2 2023 is a quarterly benchmark report, the second in its series, and a global first that provides leading indicators through primary research conducted with 757 Marketing Decision Makers (MDMs) across 16 Indian

"'REDI TO CHAT?' Evaluating the effect of two structured tools on the c" by Amy Montgomery, Mary Kearns et al.

Objective: The objective of the study was to evaluate the effect of two self-designed structured clinical tools on overall self-perceptions of confidence in the assessment, management and communication of acutely unwell residents in nursing and care staff of residential aged care facilities (RACFs). Methods: Quasi-experimental pre-post design using surveys in 22 RACFs in Metropolitan Sydney, Australia. A convenience sample of 254 nursing and care staff were recruited. Two structured tools were developed to enhance confidence: (1) RACF Emergency Decision Index (REDI) and (2) Clinical Handover Assessment Tool (CHAT). The REDI is a clinical decision guide for treatment implementation and escalation, and the CHAT is a structured communication aid. Surveys were administered to participating nursing and care staff working within the RACFs prior to the implementation of the two structured tools (T0) and 6 months later (T1). Results: There was a significant increase in reported overall confide

Radio advertising to take 14% share of ad budget in Q1 2023: TRA's MDI Report

Radio advertising to take 14% share of ad budget in Q1 2023: TRA's MDI Report
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