Global Atlanta
Atlanta s exporters are not just limited to the Fortune 500, and the Metro Export Challenge hopes to engage small businesses reaching the international market. Photo: MAC
During the pandemic, many companies were just trying to survive, let alone market their goods and services to foreign buyers.
Yet the annual Atlanta Metro Export Challenge grant winners in 2020 proved that opportunity abounds for export sales with the right level of support, even in the most uncertain times.
John Woodward
Participants used $5,000 grants to internationalize and translate their websites, ensure compliance with Europe’s privacy regulations, gain ISO certifications and virtually present products to foreign clients in a word, they “pivoted” when it became evident that travel and trades shows would not be an option.