Urgency cues remain near the top of the Competition Bureau’s misleading advertising enforcement priorities, as demonstrated by the Bureau’s recent consent agreement with a furniture.
The Competition Bureau published its sixth volume of the Deceptive Marketing Practices Digest on April 17. The latest edition looks at the use of fake scarcity cues in online.
Welcome to the April issue of Blakes Competitive Edge, a monthly publication of the Blakes Competition, Antitrust & Foreign Investment group. Blakes Competitive Edge provides an.
To print this article, all you need is to be registered or login on Mondaq.com.
Influencer marketing that misleads the public is on the Canadian
Competition Bureau s (the Bureau s) list of key priorities
for the foreseeable future. Brands and marketing agencies that work
with influencers (as well as influencers themselves) should abide
by the best practices set out below to reduce the risks of getting
wrapped up in a Bureau investigation for misleading
advertising.
What is influencer marketing and why is the Bureau concerned
about it? Influencers use social media platforms such as
Instagram, Twitter, or YouTube, to develop and share content with