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How a chain improved conversions by 20% with FornovaEC
Decameron Hotels & Resorts also reduced the cost per booking within months of implementing FornovaEC (E-Commerce Optimizer)
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Decameron Hotels & Resorts is the largest hotel platform in Latin America, with 33 properties comprising over 9,000 hotel rooms. Focused on South, Central America, and The Caribbean, with properties in Colombia, Mexico, Peru, Ecuador, Panama, El Salvador, Haiti and Jamaica, the company is best known for its high-quality, affordable all-inclusive resorts (its flagship product), but also owns a portfolio of internationally branded hotels primarily in urban locations.
Despite being a recognized leader in the hospitality industry, Decameron Hotels & Resorts noticed they were losing commercial and sales opportunities due to not having correct connectivity for effective digital hotel distribution in core channels such as Google Hotel Ads and the other metasearch sites. Decameron was