Ex-reality TV stars misleading debt ads banned
By Simon Read
image captionGeordie Shore s Chloe Ferry has 3.7 million followers on Instagram
Instagram posts by three reality TV stars promising that people in financial trouble could wipe out 85% of their debt have been banned.
The ads were labelled misleading by the Advertising Standards Authority (ASA) for failing to highlight risks.
The ASA said the ads over-simplified the application process.
It also said the posts by the three people, who have more than 4.5 million Instagram followers between them, should have been labelled as ads.
The three, who have become marketing influencers, are Geordie Shore s Chloe Ferry, 25, who has 3.7 million followers on Instagram; Helen Briggs, 25, from Ex On The Beach, (630,000 followers) and The Only Way Is Essex s Myles Barnett, 27, (227,000 followers).
kmfm Now Playing Navos Believe Me Three reality TV stars have had their Instagram posts banned after they failed to reveal that they were paid advertisements.
Geordie Shore s Chloe Ferry, 25, Helen Briggs, 25, from Ex On The Beach, and Towie s Myles Barnett, 27, have more than four million followers between them.
They all posted on the social media platform promoting advice service Debt Slayers earlier this year or late last year.
But the Advertising Standards Authority ruled they had not made it clear that they were being paid to advertise the company.
Ferry had written in January: If you know someone who is over £5000+ in debt this is a new fully regulated scheme that can help you write off 85 per cent of the debt , before providing a link to Debt Slayers.