STUDENTS of the Kerry College might find the daily grind of managing the inflating costs of everything from rents to food offset to a winning degree through a new scheme launched at their centre of education.
Listowel traders say locals have really answered the call of the Community and Business Alliance Shine Bright campaign - allowing them to claw back some much-needed business throughout the festive season.
Brenda Woulfe of Woulfe s Bookshop, Listowel describes the lovely atmosphere palpable in the town during the run-up to Christmas, boosting her trade after a slow year. Customers responding to calls for shop local has made a huge difference to my business. Locals are glad to do it and they have really stepped up to the plate this year, making every effort to keep shopping local. There s a lovely buzz around the town, people seem to be in no panic with shopping. Generally, there s a lot of happy people around the place, making for happy retailers, Brenda added.