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She s known for showcasing the wares of the world s most famous fashion designers, but Naomi Campbell is set to shine a light on the travel opportunities in Kenya in her latest role.
The British supermodel has been tapped as the African nation s newest tourism ambassador, Kenya s Ministry of Tourism and Wildlife announced on Tuesday, January 12.
However, the news divided commenters on social media, with many querying why a personality from the region had not been hired to promote the country.
NAOMI CAMPBELL TO BECOME MAGICAL KENYA INTERNATIONAL AMBASSADOR. pic.twitter.com/6fw63u86d4 Ministry of Tourism & Wildlife-Kenya (@Min TourismKE)
Kenyans on Twitter have lashed out at the tourism ministry for appointing British model Naomi Campbell, instead of a Kenyan, as the ambassador for Kenyan tourism board.
Tourism Minister Najib Balala in a statement said the announcement was exciting news to the sector.
Ms Campbell congratulated the government for infrastructural developments related to tourism like the upgrading of the Malindi Airport at the coast and the international accreditation of a golf course in Vipingo Ridge.
But some felt the ambassadorial role for so-called Magical Kenya should have been given to a Kenyan making an impact internationally like actress Lupita Nyong o or comedian Elsa Majimbo.