The supermarket chain has cut back the size of its jam ball doughnuts multipack, outraging shoppers who are already having to cut back amid the cost of living crisis.
Research by MailOnline established that the size of Roses has fallen 50 per cent over the past 14 years - from 1,100g in 2009 when it was £10, then 660g in 2018 at £5 and now 550g, still at £5.
Shoppers will spend an average of £105.43 more on Christmas this year amid price increases for mince pies, chocolates and boxes of biscuits despite shrinkflation , according to a report by Barclays.