The video-led social media campaign reaches out specifically to Punjabi youth.
11 Jan, 2021 - 01:35 PM IST | By indiantelevision.com Team
NEW DELHI: Matrimonial platform Jeevansathi.com has roped in Parmish Verma, a celebrated Punjabi singer, actor, and music director for its social media and digital brand promotions. The brand has partnered with the regional star to reach out to the Punjabi audience across north India and consolidate its leadership position in the north-west.
The video-led social media campaign is designed to woo the Punjabi youth who wish to find the right life-partner, but do not find enough avenues to meet prospective matches.