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Michelle Owens, a veteran tourism marketer with long-standing ties to Western North Carolina, has been named executive director of the Henderson County Tourism Development Authority.
Owens brings nearly two decades of marketing and tourism experience to her new role, including six years as executive director of the Rutherford County TDA from 2009 to 2015. She emerged from a field of 40 applicants to fill the opening created by the retirement of Beth Carden on March 31.
Owens takes the helm at a time of robust tourism activity in Hendersonville and Henderson County. New hotels and attractions are opening, and the county ranks 14th out of 100 counties in North Carolina with annual visitor spending of nearly $325 million.