Promoted from Stein IAS By Michael Feeley-04 February 2021 11:00am
As part of The Drum’s recent B2B WorldFest, developed in partnership with Stein IAS, an A-list panel of B2B marketers came together to discuss the massive changes forced upon the B2B sector by the Covid-19 pandemic and the incredible levels of business transformation seen in response.
The Drum’s US editor Kenneth Hein chaired the discussion – ‘The Great Acceleration: B2B’s Transformation Point’ - with James Canning, co-founder of MMT Digital, Debbie Vavangas, global head of IBM Garage and Mark Keating, chief innovation officer at Stein IAS.
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The COVID-19 pandemic has accelerated deployment of cloud-based projects worldwide and the IBM Corp. Garage is reaping the benefits.
The co-creation and agile development unit within IBM’s Global Business Services organization saw client engagements soar from 300 last January to 1,500 this month even as its workforce pivoted to virtual offices. The unit’s grounding in cloud and virtual collaboration tools help to make the switch with no lost work days and a 40% increase project completion speed, according to Debbie Vavangas, global lead for IBM Garage.
Launched in 2014 as a means to onboard customers to the IBM cloud, Garage has caught fire within the historically buttoned-down company, expanding to 16 locations while the diversifying beyond cloud applications to broader business innovation consulting.
IBM Helps Audi UK Reimagine the Digital Customer Experience
Online sales inquiries increase 59%; car buying experience puts prospective customers in the driver s seat
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ARMONK, N.Y. and LONDON, Jan. 14, 2021 /PRNewswire/ IBM [NYSE: IBM] and Audi UK, one of the world s leading premium automotive manufacturers, collaborated to redesign Audi s website to deliver a far more engaging digital customer experience. During the course of 2020, Audi has seen a 59% increase in UK online sales inquiries despite an almost 30% industry decline in new UK car sales during the pandemic.
IBM and Audi UK co-created a smarter digital customer experience