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Parks Associates: 60% of US Broadband Households Willing to Pay for a Power Backup Service

Paul Williams, GM Product Management & Growth, GE Lighting, a Savant Company Additional Parks Associates data: 43% of US broadband households report a preference for energy providers that offer renewable energy resources like solar and wind versus providers that offer only traditional sources such as oil and gas. 11% of US broadband households own at least one smart light bulb, up from 8% in 2018, and 9% own a smart plug/adapter module, up from 6% in 2018. 34% of US broadband households own a smart home device, and 23% own three or more smart home devices. To schedule an interview or to request data, contact Rosey Ulpino, [email protected], 972-490-1113.

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