The Drum | Prepare For The trough Of AI Disillusionment : Ad Execs H2 2023 Predictions thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
With all but four of last year's Grand Prix winners being purpose-themed, a debate arose around the loss of authenticity in 'made for award' campaigns.
In the latest edition of our semi-regular 101 series, we'll look at social media's 'next big thing': live shopping. What are the essentials that your fellow marketers need to know? Who is doing the most interesting work in this space? And what opportunities are emerging next for people looking to lead this space?