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DARRYL DYCK/The Globe and Mail
Two of MEC’s new executives were rooting around in their distribution centre in Surrey, B.C., one day this past January when they struck gold.
There, tucked away in a musty 53-foot container, was a pile of snowshoes – a precious resource for an outdoor goods retailer in the middle of a pandemic winter. With cooped-up Canadians flocking to the country’s wide-open spaces, setting eyes on a bunch of unsold snowshoes was like finding Sasquatch.