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The reinvention of vodka - The Spirits Business

Vodka is enjoying a resurgence, thanks to new flavours and stories. We speak to producers about a spirit that is enjoying a second wind.

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Absolut debuts bottled cocktails - The Spirits Business

Pernod Ricard-owned vodka brand Absolut has expanded its ready-to-serve (RTS) range with two new bottled cocktails.

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Absolut launches RTD range with Ocean Spray

Pernod Ricard-owned Absolut Vodka has released a line of ready-to-drink cocktails in collaboration with cranberry juice brand Ocean Spray.

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Deb Dasgupta joins Absolut marketing team - The Spirits Business

Pernod Ricard has appointed Deb Dasgupta to the position of vice-president global marketing for Absolut Vodka.

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Absolut launches limited-edition bottle in collaboration with Olly Alexander

Absolut launches limited-edition bottle in collaboration with Olly Alexander
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United kingdomOlly alexanderAbsolut mosaikDeb dasguptaGlobal vice president marketingAbsolut vodka

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