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10 steps to create a perfect fundraising email  Fundraising for a good cause isn’t as simple as asking people for donations – with increasing competition among charities there are now very sophisticated marketing techniques created specifically to support fundraisers. Here are 10 key steps to follow to create that perfect fundraising email.  1. Know your audience While you may have a subscriber list of thousands of people who have signed up to receive information it’s important to understand who those people are and what drives them. A catch-all email sent out to your entire subscriber list just won’t work – you need to segment the list. 

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