so special has nothing to do with the town itself. you ve got all the incredible things that go on with the outdoors here as far as gateway to the rocky mountains, the foothills are here, kayaking, mountain biking. but all of those natural elements contribute to making people so fiercely engaged in ensuring golden retains its small town feeling. deann weber fell so in love with golden she decided to rent a space in the center of town eight years ago to open a coffee shop called the windy saddle cafe. if you go to any small shop on the main street, you ll see the owner in the shop. which is fabulous. if you need to speak to the owner, nine chances out of ten they re going to be there. it s unique like that. we stay here, live here, work here. steve schaffer is one of those who lived and worked in golden for his entire life.
business on msnbc. hi, everyone. i m jj ramberg and welcome to a special small business saturday version of your business here in golden, colorado. six years ago small business saturday, that day in between black friday and cyber monday, got its start. since then communities across the country have banded together to get people to shop local as they kick off the holiday season. here in golden, colorado, nestled at the foot of the rocky mountains and just 15 miles from denver is a community steeped in history and entrepreneurship. from the gold prospectors in the 1850s to the coors brewery which got its start about 150 years ago, we talked to small business owners here on main street to find out what they re doing to get people to shop local. and what the biggest business in town, the coors brewery, is doing to boost traffic on main street. with a large western style sign welcoming visitors with the words, howdy folks, golden, colorado, is a beautiful historic town th