busters and end caps of black friday. stay focused on the real digital deals. 122 million people are forecast to shop online today. that s according to the national retail federation, more than last year. about a quarter of those are going to shop on their phones and most shoppers will be getting up early. 39% will shop first thing in the morning. the results of black friday show consumers are being smart about what they buy. here s what they were buying. the most popular toys on black friday lego creator sets, electric scooters from razor, nerve guns and the barbie dream house makes another appearance. lap cops, tvs and some of the best deals right now. amazon offered 75,000 deals today, maybe on its own devices. the echo, fire tv, kindle all at least 20% off. walmart has discounts on tvs from samsung and vizio. hundreds of dollars off on each model and target is offering 15% off your entire order in-stores and online. keep in mind, retailers are hunting for you.